Account management roles

This pathway gives you the tools and methodology you need to grow and nurture your accounts using monday.com. Account management focuses on building long-term mutually beneficial partnerships with key customers.

To get started with your account management certification journey, contact your channel partner manager.

Badges in this certification:

Certification syllabus

monday.com work management badge

Estimated time to complete: 6 hours

Through the lessons in this badge, you will learn everything you need to know about the monday.com Work OS and become a product expert.

Introduction to monday.com
Product Basic 1: Building Blocks
Product Basic 2: Communication & Notifications
Product Basic 3: Navigation
Building Workflows
Board Level Quiz
Product Pro Part 1: Board Views
Product Pro Part 2: Dashboards
Dashboard, Forms, and Charts Quiz
Product Pro Part 3: Admin
Admin Level Quiz
Product Master 1: Advanced Column Choices
Product Master 2: Automations and Dependencies
Product Master 3: Integrations
Product Master 4 - monday apps marketplace
Product Master: Automations, Dependencies & Integrations Quiz
Popular use cases
monday.com Product Certification Final Quiz

monday CRM - sales badge

Estimated time to complete: 3 hours

This certification will provide you with comprehensive knowledge of monday CRM and equip you with all the tools, sales best practices, and product knowledge necessary to effectively sell to and support your clients.

This course will cover:
It includes the following lessons:
Basic level -
What is CRM and why do we need it?
How monday CRM is positioning itself
monday CRM Vs. Work management
monday CRM basic walkthrough
monday CRM Basic product training final test
Expert level -
monday CRM advanced walkthrough
Emails & Activities Deep-dive
Conducting an effective CRM discovery call
monday CRM Competitive analysis

Inbound sales badge

Estimated time to complete: 5 hours

In this foundational badge, you’ll learn to lead value-driven conversations and develop core skills used by our internal teams to confidently navigate the inbound sales cycle — from executive alignment to strategic discovery and demos that drive impact.

Lessons include:

Sell value to executives
Evaluate with MEDDPICC
Tailor messaging with MOPS
Write effective emails
Master the discovery call
Deliver impactful demos
Multithread for growth
Pricing plans basics
Handle objections with value
Understand monday and AWS
Final quiz
Live quiz: Discovery and demo

Vertical (outbound) sales badge

Estimated time to complete: 4 hours

This badge will teach you to lead outbound motions with a vertical-first approach. You’ll learn how to choose the right focus area, craft messaging that speaks your buyer’s language, and run outreach that drives relevance, urgency, and results.

Lessons include:

The value of vertical selling
Choose your vertical (and tell its story)
Cold call and email for outbound
Run an outbound discovery call
Master video prospecting
Handle objections in vertical selling
Final quiz

Account management badge

Estimated time to complete: 1 hour

Learn how to manage your monday.com accounts by mapping accounts, growing them in size, and creating value for them.

Account management model
Account management success story
Final quiz

Partner admin badge

Estimated time to complete: 3.5 hours

These lessons will equip you with the backend tools you need for managing deals and accounts with monday.com.

Salesforce
Salesforce reports
Big Brain
Partners’ admin
Salesforce quiz
Admin quiz